Leadership Guide for Cuddle Events

DIVE IN! $99

Would you like to lead fun and blissful cuddle events?

Want to skip the learning curve and use a proven method that works?

Welcome to Cuddle Sanctuary!

I’m Jean Franzblau, and I love leading cuddle events. At Cuddle Sanctuary, my team and I have guided hundreds of them. These events have brought so much joy and goodness into my life and the lives of our guests. Since the pandemic - it feels like now, more than ever, the world needs the medicine that these events provide.

I want to share my best tools and techniques with you so you can bring these experiences to your community. This guide will help you lead cuddle events with grace and confidence. I've included a special section about health and hygiene given the very natural concerns that you and your guests may have.

(Note! This course is intended for community groups. For institutions, universities, and businesses with more than 25 employees, contact [email protected] for information.)

Let me show you the ropes!

I’ve organized all the information you need to create satisfying cuddle events for you and your guests. Topics include:

Event Design

I’ll share with you the twelve elements for safe, memorable cuddle events. You’ll learn the flow of activities from beginning to end.
Solutions

Cuddle events offer unique and even life-changing experiences for guests. Issues can come up! From gender dynamics to setting boundaries, I’ve got you covered
Logistics

Why should you re-invent the wheel when I’ve already been there and done that? I’ll give you my best ideas for event locations, supplies, marketing, the works!

Are these events REALLY that good?

Being immersed in this world, I'm totally biased about my cuddle events! So let these Yelp reviewers do the talking:

“It was hard for me to wrap my head around what a "cuddle" was and why it would "change my life" but that's exactly what happened. As a single mom and full time caregiver for my disabled child, I had truly stopped taking care of me. Coming to these cuddle nights was the best advice I ever took!”

“This is a seven star experience and I'm not being dramatic in saying pretty life changing... I am a believer, this concept is Jeanius (reference to Cuddle Sanctuary's founder, Jean). Would say personally after only going once I am making this a mandatory component for my self-care routine.”

“This place is an amazing, safe, nurturing container for platonic touch and cuddling...It is a very well run program based on respect, consent and connection. Everyone was warm and friendly and I was completely welcome and comfortable. I'm counting the days to my next workshop.”

Bonus material

I've included some valuable resources for you!

Pre-Event Checklist

Preparation can make a big difference in the success of your event. If you complete the 15 items on this list, you’ll be ready when your guests arrive.
Sample Waiver

Though I’m not an attorney, I’m certainly happy to show you the “release of liability” waiver that I ask my guests to sign before attending my cuddle events.
Sample Code of Ethics

Show your guests that you run your cuddle events with integrity. I'll share my Code of Ethics with you so that you don't have to write yours from scratch.

Start changing lives now!

Racial Equity Scholarships available. Contact [email protected] to request application.

DIVE IN! $99

A multimedia learning experience

The Guide was designed to appeal to the different parts of your learning mind. As soon as you register, all the binge-worthy content will be at your fingertips.

20+ lessons
50+ images (labeled for the visually impaired)
15+ videos with video summaries
10+ audio clips and transcripts

Course curriculum

Most lessons are short and sweet. The average time to complete the whole thing is 4-5 hours.

1

Welcome!
- A Message From Jean
- How to Use This Course
- Before We Begin...
- Lesson Plan
2

Introduction: The Container
- What's a Container?
- Your First Event
- The Elephant in the Room
- Your Thoughts: Focus, Safety Trust
- Building Focus, Safety, Trust
- Tight versus Loose Container
- Quiz: The Container
- In Conclusion
3

Opening Circle
- Introduction
- Leading Events Improvisationally
- Opening Circle Structure
- Mini Script
- Quiz: Opening Circle
- In Conclusion
4

Body and Breath
- Introduction
- Mini Script
- Quiz: Body and Breath
- In Conclusion
5

"First Five" Guidelines
- Introduction
- The "First Five"
- Mini Script
- Quiz: "First Five"
- In Conclusion
6

"No Thank You" Exercise
- Introduction
- Mini Script
- Tips for Leading Exercises at Cuddle Events
- Quiz: "No Thank You" Exercise
- In Conclusion
7

How to Lead a Debrief
- Introduction
- 7 Debrief Tips
- Mini Script
- Quiz: How to Lead a Debrief
- In Conclusion
8

"Final Three" Guidelines
- Introduction
- The "Final Three"
- Watch "Ask and Wait" In Action
- "Ask and Wait": Four Nuances
- Mini Script
- Quiz: "Final Three" Guidelines
- In Conclusion
9

"Hug | No Hug" Exercise and Debrief
- Introduction
- Mini Script
- Quiz: "Hug | No Hug" Exercise and Debrief
- In Conclusion
10

Four "Cuddle Safe" Concepts
- Introduction
- Four "Cuddle Safe" Concepts
- Mini Script
- Quiz: Four "Cuddle Safe" Concepts
- In Conclusion
11

Paired Practice
- Introduction
- 7 Cuddle Positions and Activities
- Mini Script
- Quiz: Paired Practice
- In Conclusion
12

Two Demonstrations
- Introduction
- Mini Script
- Tips for Leading Great Demos
- Quiz: Two Demos
- In Conclusion
13

Create Your Own Adventure
- Introduction
- 2 More Cuddle Positions
- Mini Script
- Your Role When There's Less Structure
- Quiz: Create Your Own Adventure
- In Conclusion
14

Cuddle Laboratory
- Introduction
- Mini Script
- Quiz: Cuddle Laboratory
- In Conclusion
15

Closing Circle
- Introduction
- Mini Script
- Quiz: Closing Circle
- In Conclusion
- Download the Whole Script and/or Audio File
16

Using Your Powers for Good
- Introduction
- Your Intentions
- Some Advice
- My Embarrassing Story
- Your Responsibility to Marginalized Groups
- Code of Ethics
- Quiz: Using Your Powers for Good
- Keep Being Amazing
- In Conclusion
17

Gender Dynamics & Gender Balancing
- Introduction
- People Socialized as Women
- People Socialized as Men
- Gender Balancing
- Gender Balance Survey
- Survey Says...
- Quiz: Gender Dynamics & Gender Balancing
- In Conclusion
18

Setting Boundaries
- Introduction
- The OCEAN Method
- Scenario #1: Prepare
- Scenario #1: Role Play
- Scenario #2: Prepare
- Scenario #2: Role Play
- Quiz: Setting Boundaries
- In Conclusion
19

Health and Hygiene
- Introduction
- Covid-19
- Post Covid Health Practices
- First Aid
- Hygiene
- Quiz: Health and Hygiene
- In Conclusion
20

Logistics
- Introduction
- Venue Ideas
- Floor Padding
- Sample Liability Waiver
- Pre-Event Checklist
- List of Supplies + Signs
- Quiz: Logistics
- In Conclusion
21

Marketing
- Introduction
- Advertising and Ticketing Sites
- Event Description
- Four Tips to Get the Word Out
- Quiz: Marketing
- In Conclusion
22

Self-care For the Facilitator
- Introduction
- Self-care Questions
- Self-care Ideas
- Quiz: Self-care For the Facilitator
- In Conclusion
23

Your Journey Continues
- Woo Hoo!
- Before you go
- Curious About Certification?
- Appendix
- How to Stay in Touch

Curious about my credentials?

Founder of Cuddle Sanctuary | Cuddle Queen Jean

Jean Franzblau

I’m the Founder of Cuddle Sanctuary – the Los Angeles destination for touch positive events and professional cuddling since 2014. I’m known for having a fun, upbeat training style honed by my years in corporate training and the performing arts. I studied facilitation with Cuddle Party and the Association of Talent Development and am a Certified Professional Cuddler. In terms of schooling, I graduated cum laude with a BA in communications from UCLA. My mission is to shift the culture to a more compassionate world that’s safe for affection and connection for everyone.